For some people, what you wear is very important because it defines you. The shoes, clothes, accessories, and bags say something about you. And most of the times, other people judge us based from the things that we wear. Thus, shoppers are always excited for the much awaited Fashion Week.
Fashion Week is a very important event for the fashion industry. It lasts approximately one week where fashion designer, brands or ‘houses’ display their latest collections in runway shows to buyers and the media. The essence of this event is to let the industry know what is ‘in’ and what is ‘out’ for the season. Renowned fashion designers showcase their latest innovations in dress designs. Weeklong fashion events are held in cities all around the world. But the most prominent fashion weeks are held in the fashion capitals of the world being New York, London, Milan, and Paris. They are also known as the ‘big four’. These events receive major press coverage worldwide, in television networks and magazines like Vogue.
In the fashion industry, there are two major seasons per year: the Autumn/Winter and Spring/Summer. Therefore, fashion week happens twice a year in the major fashion capitals. The month February and March is the time when designers showcase their autumn and winter collections. On the other hand, spring and summer collections are showcased during September and October. The first fashion week is held in New York, followed by London, then Milan, and Paris. Fashion weeks are held several months in advance of the season to allow the media and consumers a chance to preview the designs for the following season. In addition, it allows time for retailers to arrange their purchase or incorporate the designers into their retail marketing.
Since the gap between the fashion weeks are too long, designers started to have inter-seasonal collections. These collections are more commercial than the main season and it help shorten the customer’s wait for the new season clothes. The inter-seasonal collections are Resort/Cruise, which are before Spring/Summer, and the Pre-Fall before the Autumn/Winter collection. There is no fix schedule for these shows in any of the major fashion capitals. However, these events typically happen three months after the main season shows. Some designers choose to host these events outside their home city such as Moscow, Los Angeles, and Monte Carlo.
Some fashion show events are genre-specific; including Miami Fashion Week and Rio Summer for swimwear, the haute couture shows in Paris is a one-of-a-kind designer original, Festive Wear at Bangalore Fashion Week, and Bridal Fashion Week.